Revlon Colorsilk has been recognized as the #1 selling color brand in the United States.
Its franchise, the Revlon Colorsilk, develops and produces high-quality hair colors. Revlon’s Research and Development team discovered its unique feature, the Revlon 3D Color Technology. It gives a long-lasting, multi-tonal, and natural hair color.
When & How Was Revlon Developed?
Revlon started in 1932. The Revson brothers, Charles and Joseph, went to work with the chemist C.R. Lachman for the production of nail enamels of different colors. The colors were inspired by scarlet-lipped, cigarette smoking Hollywood actresses. They had an itch of an idea that women wanted a red nail color matched with those red lips.
Through the overwhelming passion of changing the world of beauty, and with the help of exotic foreign actresses, the product began to carve out its name in New York. In the late 1950’s, Revlon became even more popular by using models, brand ambassadors, partnerships and the creation of innovating products.
These innovations can now be found in cosmetic and department stores, in the form of makeup, perfumes, skin and hair products, deodorants and beauty tools.
For over eighty years, they have earned its title as “one of the world’s leading brands.” They market products in more than 100 countries. Revlon has stayed in the spotlight with their vision of “Glamour, Excitement and Innovation Through High-Quality Products at Affordable Prices.”
The manufacture of Revlon’s innovative hair products was made possible through the purchase of the leading provider of hair products in Spain, the Henry Colomer, in 1978. From then on, the company which had only been known for nail and perfume products, took the first step in hair coloring and perm. It made hairdressing a dream come true.
Today, their products are sold to approximately 150 countries across six continents, operating through professional and consumer stores. The professional branch has products, such as Revlon Professional hair color, hair care and hair treatment, nail polish and American Crew.
On the other hand, under the consumer segment, the company manufactures and distributes a broad range of cosmetics. The cosmetics are for your lip, face, eyes, nail color and nail care within the local and international mass retail channel, as well as specialty stores under the brand of Revlon, Almay, SinfulColors, and Pure Ice in Cosmetics.
The Company’s Revlon Colorsilk franchise is the main distributor and marketer of high quality hair and hair care products in the consumer segment.
The Revlon Colorsilk hair dye consists of the permanent cream and liquid hair colors. The colors hair dyes are vibrant – Blue, Red and Pink. The permanent cream of Revlon is the Luxurious Colorsilk Buttercream. It has revolutionary ammonia-free formula with Triple Butter Compex (mango, shea, coconut) and Argan oil. It promotes the improvement of the condition of hair, and fully covers the hair with its dye.
The Revlon Colorsilk kit contains two more conditioners and it has four more additional on-trend shades to choose from. Composing the permanent liquid hair colors are Revlon Colorsilk Beautiful Color and Colorsilk Luminista. Revlon Colorsilk Beautiful Color is a long-lasting dye, which gives a natural look and improves the condition of hair.
It is also ammonia-free, has Revlon 3D Color Technology and is made with specially blended dyes, conditioners, and polymers. Color Luminista provides a vibrant color for those who have naturally dark hair, which is difficult to dye. It’s also formulated to reduce brassiness.
TheRevlon Colorsilk product’s kit includes ammonia-free colorant, cream color developer, nourish after-color conditioner, gloves, and application instructions, which makes it really convenient for the customer to apply whenever and wherever she wants.
The hair color is also safe since its ammonia free and contains silk proteins. It enhances your hair condition, and UV Defense, which keeps your hair color from fading. Revlon Colorsilk also has varied types of Blonde, Red, Brown, and Black colors to choose from.
Revlon ColorSilk Hair Color That Is Safe
Revlon ColorSilk hair color has been proven safe by scientific experts and regulatory authorities, such as FDA, the U.S. Cosmetic Ingredient Review Expert Panel (CIR), the E.U. Scientific Committee on Consumer Safety (SCCS), and Health Canada.
The ingredients in the hair products are also guaranteed to be safe by Revlon itself.
They have provided a summary and scientific explanation of the safety of the ingredients they use. Three of the ingredients they mentioned are fragrance (used in colorant and after-color conditioner), Sodium Laureth Sulfate, and Sodium Lauryl Sulfate (used in colorant and cream color developer).
The company identified twenty-six fragrant SCCS-labeled allergens, so as to maintain consistency with regulations in the SCCS. The company also stated that they use Sodium Laureth Sulfate and Sodium Lauryl Sulfate in its shampoos. I personally stay away from sulfate shampoos.
Both of the chemicals, in their diluted forms, are used in personal care products. These are confirmed to be safe for use and are non-carcinogenic by the Occupational Safety and Health Administration (OSHA), the National Toxicology Program (NTP), and the International Agency for Research on Cancer (IARC).
The company also assures that their hair dyes have been carefully studied. The dyes used are proven to be safe and effective by the CIR and SCCS. Regardless of the confirmatory safety, commonly known types of dyes, such as resorcinol and p-Phenylenediamine (PPD), can cause allergies.
In response, Revlon advices its consumers to take preliminary and allergy tests before the actual application. Extra precautions are also encouraged in certain conditions and situations, such as the prohibition of using the product for dyeing eyelashes and eyebrows. This can lead to blindness and having temporary “black henna” tattoos can increase the risk of skin allergies.
Continuation is not advisable when an individual has a rash on the face or she has a sensitive, irritated and damaged scalp. Botton line, if and when there’s a reaction after coloring, stop using the product asap.
It’s also recommended that coloring should be done at least 14 days after perming or relaxing. All of the needed information is noted in the product’s application instruction. Read the instructions carefully and follow them step-by-step.
Revlon has experienced ups and downs for more than 80 years. Its service and the utility of its products for those past, long years are already enough proof for it to be a trusted brand. The long years of experience also led them to innovations and improvements.
Revlon keeps on improving and discovering, striving to gives its customers the best product they could hope for.